A groundbreaking new exhibit in New York City invites visitors to experience the energy, imagery, and influence of rock ‘n’ roll like never before. Rolling Stone Presents Amplified: The Immersive Rock Experience has taken over ARTECHOUSE in Chelsea, transforming its cutting-edge digital space into a celebration of music history and pop culture.
With over 1,000 curated photographs and 1,300 legendary magazine covers, this show offers one of the most extensive visual retrospectives of rock ever assembled. Guided by the voice of actor Kevin Bacon, the 50-minute experience unfolds across a massive 270-degree digital projection wall, enveloping viewers in sound, story, and image. Tickets for adults begin at $39, with the exhibition running through August 31.
“Amplified” chronicles more than five decades of musical evolution through rare concert footage, behind-the-scenes moments, intimate portraits, poster art, and album covers. From the birth of rock to its influence on social and cultural movements, the show highlights over 300 groundbreaking artists, including legends like The Who, David Bowie, Sam Cooke, and Tinashe.
A diverse array of over 500 renowned photographers and directors contribute to the exhibit, including Mark Seliger, Lynn Goldsmith, Danny Clinch, Bob Gruen, Anton Corbijn, Neal Preston, and Janette Beckman. Their work captures the rebellious spirit, style, and soul of generations of performers who reshaped music forever.
Originally developed by Illuminarium Experiences and Brand New World Studios in collaboration with Rolling Stone, the exhibit was tailored for New York by the creative team at ARTECHOUSE Studio. Brad Siegel, founder of Brand New World Studios, describes it as “the ultimate immersive rock experience.”
The venue itself is part of the magic. Nestled beneath Chelsea Market at 439 West 15th Street, ARTECHOUSE is built inside a historic former boiler room and features its own XR Bar for themed cocktails and drinks. It’s an ideal spot to dive into rock’s legacy and grab a bite nearby after soaking in the show’s audiovisual spectacle.
